Market Illumination: Pinpoint Your Customer

The landscape of your customer base is an ever-changing topography, and even the smallest tremors can have profound effects on your business and profitability. Understanding the needs of your target market, its components, and undulations is the critical first step towards the informed product development and targeted communications initiatives that are vital to the growth and success of your business.

AllPoints is committed to helping our clients develop a detailed and nuanced portrait of their customers with our unique combination of qualitative and quantitative methods. Whether your need is for a panoramic customer landscape or a detailed segmentation of your potential clientele, AllPoints has the tools and experience to provide you with a clear image and actionable information about your customers behaviors, beliefs and attitudes.

Market Landscape

Research to provide a "big picture" view of your potential customers. Designed to answer questions such as:
	Is the purchase or development of this product or service of value to my potential customers?
	How are my potential customers currently satisfying the needs my new product or service will address?
	Can I use my current distribution channels to launch a product in a new category?
	How are my competitors perceived by my potential customers?
	In a product category, what are the key points that drive direct customers to recommend a product to end-users?
Attitudinal Segmentation
Sharpening the focus of your customer portrait, segmentation research provides customized, predictive customer profiles. Segmentation addresses questions such as:
	What are the behaviors, attitudes and motivators of the key customer types in my market?
	How do my potential customers differ from one another? How are they the same? What are ways in which I can effectively target those who are most likely to purchase my product?
	What attitudes and behaviors are are markers of an early adopter in my target market?
Once complete, segmentation can be overlaid onto all other research conducted by AllPoints.