| Why AllPoints Research |
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What does AllPoints do? |
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AllPoints is a full-service marketing research firm primarily serving Fortune 500 corporations. We provide our clients with custom-designed marketing research studies that enable them to make fact-based decisions regarding their marketing strategy.
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What types of research does AllPoints offer? |
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We offer the following types of proprietary research:
| Qualitative Research |
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In-person/central location focus groups |
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Telephone focus groups |
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Web-enabled focus groups |
| Quantitative Research |
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Web-based data collection |
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Telephone data collection |
| Research Specialties |
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Market Landscape |
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Market Segmentation |
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Concept Development |
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Price Elasticity |
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Product Positioning |
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Competitive Assessment |
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Advertising Evaluation |
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Advertising Testing |
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Awareness, Attitude, and Use Tracking (AAU) |
We also offer syndicated studies in the Animal Health Market.
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Who is AllPoints Research? |
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AllPoints Research, Inc. was founded in 1973 as Horace Kelly & Associates. Sherrie Aycock and Tara Olson purchased the company in 1996 and named the corporation AllPoints Research, Inc. Since purchasing the business, Aycock and Olson have diversified the company’s service offerings and client base.
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Who should I contact for information? |
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Brad Seipel, Marketing Research Strategist, and Tara Olson, Owner, work with AllPoints' private-sector clients to assist them in designing marketing research programs to serve their needs. You can reach Brad at (336) 896-2200, ext. 1007 or at b.seipel@allpoints.biz. You can reach Tara at (336) 896-2200, ext. 1010 or at t.olson@allpoints.biz.
Sherrie Aycock, Owner, works with AllPoints’ federal government clients. You can reach Sherrie at (336) 896-2200, ext. 1009 or at s.aycock@allpoints.biz.
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Why use AllPoints? |
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Clients consistently compliment us on our ability to understand and to address their marketing challenges with intelligent study design and reporting. Our 360°? Discovery Process® provides a structure that fosters co-production with our clients insuring all client objectives are met. Recommendations directly address strategic business decisions while market intelligence enhances the study findings.
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