Would you feel more confident making decisions on product positioning if you knew: |
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How emphasizing specific attributes would affect the value of your product assessment. |
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The precise price point at which you maximize your market share. |
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Areas of critical importance where your potential customers perceive your competition to be underperforming. |
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 Opportunity arises from a variety of places, and the ability to see what is coming around the bend can make or break a positioning effort. AllPoints has the tools to help you draw a roadmap for the twists and turns while simultaneously discovering hidden chances for growth and success. We offer three distinct methodologies to be used in concert or individually to help you confidently address the challenges of strategically positioning your product or service.
Product Concept DevelopmentUsing Magnitude Estimation, we provide ratio-level comparative data on attribute sensitivity, painting a clear picture of what is truly important to your customers. |
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| We present your product concept in an environment that encourages feedback regarding concept strengths, weaknesses, and underlying reasons behind willingness to adopt, helping you identify hurdles before they become obstacles.
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This type of research helps answer questions such as: |
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Where are we in our development process? Does our concept need to be further refined? |
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Does my potential customer perceive the product to fill a unique need or is it indistinguishable from competitors? |
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Is there a need for another competitor in this product cateogry? Will the product grow the market or take share from others? |
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Are there questions about our product concept that must be adressed before we move forward towards a product launch? |
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Competetive Assessment |
| Using attribute ratings as they correlate to satisfaction measures, we conduct comprehensive quadrant analysis to reveal the underlying, unstated drivers for your customers. AllPoints' competitive assesment evaluation does more than expose your competitors' weaknesses; it uncovers your customers' subconcious motivators and reveals the precise buttons you must push to sucessfully position yourself against your competitors.
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Competitive assesment can help your team answer questions like: |
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What are the unmet needs of my potential customers? |
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Are what we perceive to be our competitive advantages perceived as such by our customers? |
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In what ways are the market leaders not living up to customers' expectations? How can these weaknesses be exploited? |
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Price Elasticity |
| We use discrete choice modeling to produce a market simulator that is predicitive, detailed, accurate and adaptable to your changing needs. A single price elasticity model can answer a multitude of research questions such as: |
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At what price point do I maximize both adoption and gross revenue? |
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At what price point do I take the most share from my primary competitor? |
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How much more can I charge for my product if it is defined by a particular attribute? |
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If my competitors drop their prices, how much market share and revenue will I lose? What price will I have to offer to maintain share? |
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How will the introduction of a new competitive product affect my market share and revenue? |
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