Core Methodologies
Market Compass
Is designed to provide you with information on a potential "new" market for your company. This study is designed to answer questions such as:
- What is the landscape of the market?
- Is the purchase/development of this product/service of value to my company and to my target market?
- What is the profile of my target market?
Examples of Market Compass
- Segmentation
- Market Landscape Research
Directed Discovery
Projects are a unique blend of qualitative and quantitative data to address a variety of issues:
- In what way do these ad concepts/logos/sales aids impact my target?
- How have my current marketing efforts affected response to my product?
Discoverd Opportunities
Is a means of gathering strategic positioning information for a new product/service or an existing product/service.
- What unique positioning opportunities exist for my product?
- What is the price elasticity for my product?
Examples of Directed Discovery
- Ad Testing
- Communications Tracking Research
- Advertising Recognition Tracking Research
- High Adopter/Low Adopter Research
Examples of Discovered Opportunities
- Price Elasticity and Positioning Research
- Opportunity Matrix Research
AllPoints® Headlines