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Case Studies

Animal Health

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Environmental Science

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Animal Health

Market Illumination: Pinpoint Your Customer
	Market Landscape
	Client is looking to gather market information on needs and opportunities to ensure a robust new product pipeline. View the PDF

	Attitudinal Segmentation
	The primary objective of this research is to characterize the target market for the client's brand from an attitudinal, behavioral and psychographic perspective. View the PDF

Discovered Opportunities: Strategic Product Positioning
	Concept Development
	Client explores the potential opportunities for a new product as perceived by small animal veterinarians. View the PDF

	Price Elasticity
	In preparation for launch, the client requires marketing research to help better position, market and price their product in the veterinary marketplace. View the PDF

	Competitive Assessment
	Client is interested in expanding their product portfolio by entering a crowded market. Client needs to ascertain whether their product has a unique competitive position. View the PDF

Directed Discovery: Creating Focused Communication
	Message Development
	Client explores several messages for their product. View the PDF

	Concept Evaluation
	Study explores reactions to advertising concepts and sales aids. View the PDF

	Awareness, Attitude, Usage Tracking
	The primary objective of this research is to evaluate and track awareness and usage of client's products. View the PDF

	Conversion Compass
	Client management wishes to better understand the dynamics of their "high level" users versus their "low level" users. View the PDF

Pharmaceuticals

Market Illumination: Pinpoint Your Customer
	Market Landscape
	New "optional" vaccine to be launched to pediatric market. View the PDF

Discovered Opportunities: Strategic Product Positioning
	Concept Development
	Client evaluates marketplace for new pediatric vaccine. View the PDF

	Price Elasticity
	Client plans to launch new line of products to be sold through pediatricians' offices. View the PDF

	Competitive Assessment
	Client launching new multivalent vaccine in the pediatric market. View the PDF

Directed Discovery: Creating Focused Communication
	Message Development
	The client is preparing a new marketing campaign for a hormone replacement product. The product team is in the process of exploring potential product messages for this campaign. View the PDF

	Concept Evaluation
	The client is currently exploring opportunities to introduce a new product to consumers. This product will be available via specialists. View the PDF

	Attitude, Awareness, & Use Tracking
	Client's brand is the first in a new class of antibiotics to be submitted for regulatory approval. This new brand will compete with other classes of antibiotics made by the client. Sales reps will detail on both products - brand teams are looking for ways to successfully continue to co-position the two products. View the PDF

	Conversion Compass
	Client wishes to move pediatricians to a newly approved line extension of a commonly used and well-known antibiotic. View the PDF

Environmental Science

Market Illumination: Pinpoint Your Customer
	Market Landscape
	The client has a new product in the research and development phase. This new product has the potential to take the client into a new market. Client is exploring the feasibility of marketing this product through their existing channel distribution. View the PDF

	Attitudinal Segmentation
	The client wants to understand the behaviors, attitudes and motivators of their key customer types within the turf market. View the PDF

Discovered Opportunities: Strategic Product Positioning
	Concept Development
	The client's Home and Garden business has developed an application tool for the do-it-yourself (DIY) homeowner. Management is in the final stages of prototype evaluation and needs to narrow down the prototype options. View the PDF

	Price Elasticity
	The client would like to reposition their herbicide. The herbicide is currently labeled for use in a variety of crops including rice, soybeans and tobacco. View the PDF

	Competitive Assessment
	The client developed and communicated a message campaign expressing the unique offerings of their product category. Management would like to take a deeper look at the corn and soybean markets in order to further develop their marketing strategy for their product. View the PDF

Directed Discovery: Creating Focused Communication
	Message Development
	The client intends to develop a message communicating the need for preventative product applications to enhance crop health. View the PDF

	Concept Evaluation
	The client is preparing new advertising executions for his product. The executions depict the brand in different ways. The client wishes to determine the most effective execution. View the PDF

	Awareness, Attitudes, Use Tracking
	The primary objective of this research is to evaluate the clients' progress in communicating their key brand and/or corporate messages. View the PDF

Case Studies

Animal Health

Market Illumination: Pinpoint Your Customer

Discovered Opportunities: Strategic Product Positioning

Directed Discovery: Creating Focused Communication

Pharmaceuticals

Market Illumination: Pinpoint Your Customer

Discovered Opportunities: Strategic Product Positioning

Directed Discovery: Creating Focused Communication

Environmental Science

Market Illumination: Pinpoint Your Customer

Discovered Opportunities: Strategic Product Positioning

Directed Discovery: Creating Focused Communication

Finance

Market Illumination: Pinpoint Your Customer

Discovered Opportunities: Strategic Product Positioning

Directed Discovery: Creating Focused Communication

Government

Health and Human Services

Small Business Administration

Environmental Protection Agency

Department of Agriculture

Department of Defense

State & Municiplal Government

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