Client |
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Communicates the needs of his/her internal clients. |
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Provides strategic guidance throughout project. |
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Marketing Research Strategist |
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Provides market knowledge and in-depth understanding of client needs. Consults with clients to develop relevant marketing plans. |
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Business/Marketing degree, 7+ years experience in Market Research. |
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Director Marketing Research Services |
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Provides leadership in subtracting from the data the strategic insights that address study objectives. |
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Marketing/Business degree with 10+ years MR experience. |
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Project Analyst |
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Torchbearer for the project. Translates the client's objectives into an executable study, sets data reduction parameters, finds the story. |
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Masters-level degree in economics, psychology, or business/mktg/media. |
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Programmer |
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Translates the analyst's vision for the project into a respondent-friendly questionnaire that serves the data reduction objectives. |
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Undergraduate degrees in computer science plus business, economics or psychology. |
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Junior Analyst |
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Data Reduction Specialist: Produces data output and executes multi-variate data reduction techniques. Proofs programmed questionnaire, data points, business writing, etc.
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BS/BA Economics, Psychology, Sociology. |
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Research Assistant |
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Assists with qualitative projects: Negotiates with vendors, coordinates respondents, assists with project coordination. |
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Undergraduate degree in business (or related experience) with a high level of communication, negotiating, project management and organization skills.
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